Welcome to the fast-paced world of PR for entrepreneurs and startup founders! In this bite-sized course jam-packed with information, I’ll show you how to pitch yourself to the media and earn coverage and publicity for free, even if you have no budget, experience, or connections.

In under 90 minutes, you’ll learn the SPIN method, the step-by-step playbook I’ve used to get startups–including my own–featured in top press worldwide. Use SPIN to tell your company STORY, tailor your PITCH to trends and journalist INTERESTS, and reach out to the right NETWORK to amplify your voice. 

Specifically, we’ll cover: 

  • The benefits of doing PR yourself 
  • Setting achievable PR goals
  • Telling your story in a way journalists will love 
  • Writing slam dunk headlines that journalists actually WANT to read 
  • Anticipating journalist needs and inserting yourself into trending conversations
  • Sending a compelling pitch at the right time, to the right audience    
  • Writing a press release and designing a press newsroom  
  • Creating a media list customized to your specific needs  
  • Positioning yourself as a thought leader
  • Building credibility and trust for you and your business 


Hey there!


I'm Jenny, startup founder, and communications expert. My foray into PR began when I launched my own consumer startup. My team and I wanted publicity to build brand awareness and credibility, but we didn’t have the budget to hire a PR agency. So we took a leap of faith and pitched the media ourselves.

Within a month of launching, we were featured in top news outlets worldwide.

Since then, I've helped early-stage startups and big-tech companies earn the publicity they want and deserve.

And I’d love to help you do this, too! 



So . . . let's make some noise together!

"Using the SPIN method, I got quoted in ten publications, including the Daily Mail, the UK Times, and MSN, all from one pitch"

-Hila Harary, Tectonic Shift

Bust the myths that stop you from trying your own PR

Think PR is too expensive, or that you need a massive network of journalists to get published? Think again! In this course, you'll gain the confidence to earn your own PR and understand why doing it yourself is so effective!

Determine the benefits of PR, for you

 Public relations can raise brand awareness, establish credibility, drive sales, and improve SEO. The better you understand your goals, the more strategic and targeted your pitch.

Define the core of what you do . . . and why you do it

Successful PR starts with a story. Stories humanize the company and make even basic facts, memorable. In under 90 minutes, you'll learn to tell your company story and use this as the basis for all your company outreach.

Stop them in their tracks with a killer pitch

Your pitch is what you tell journalists when reaching out to them. With the SPIN Method, you'll distinguish between "hard news" and "value driven" pitches and find ways to keep yourself in the spotlight.

Reach out to the right journalists at the right time

Send your killer pitch to a network of journalists primed to love your story. Time the pitch to breaking news, trends, and media interests. Discover ways to anticipate journalist needs!

Track what you achieved & keep improving

Get inside info to check how much interest your pitch is generating. Tweak, change, and repeat to maximize your chances of success.

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