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The Startup SPIN Method
All Modules
Module 1: Intro and What's this Course About? (3:29)
Module 2: Understanding the Media (2:33)
Module 3: Busting 5 PR Myths (4:16)
Module 4: The Benefits of PR (4:48)
Module 5: Your PR Goals (1:37)
Module 6: Writing Your Story (7:35)
Module 7: Pitching Your News (3:50)
Module 8: Creating a Press Release (3:35)
Module 9: Pitching Your Value (7:25)
Module 10: Creating a Press Kit or Newsroom (3:06)
Module 11: Connect to Trends (2:47)
Module 12: Newsjacking (2:45)
Module 13: Anticipate Journalist Needs (3:36)
Module 14: Customize Your Media List (5:48)
Module 15: Build Relationships (2:35)
Module 16: Reach Out with Maximum Impact (5:29)
Module 17: Analyze Your Results (6:04)
Module 18: Create (and Publish) Your Own Content (4:47)
Module 19: Maintenance and Keeping it Up! (2:16)
Module 20: Summing it All Up! (2:01)
Module 12: Newsjacking
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